At Octo Studio, we understand that keeping up with the evolving digital landscape can be tricky, that’s why we make sure your brand setup is smooth as silk so that you can concentrate on what you do best, creating.
In October 2023, Google and Yahoo introduced a new series of requirements for email senders, these requirements will come into place April 1st 2024 and might pose an issue for your email marketing strategy if not taken care of. As experts in the field, we know how important email marketing can be for businesses of any size so we've put together a simple guide to ensure your brand complies with these requirements and excels in the year ahead:
• DMARC Authentication: Establish DMARC authentication for your sending domain. This helps to verify that the sender is legitimate and reduces the risk of email spoofing.
• Domain Alignment: If you're a bulk sender, your "From:" email header should align withyour sending domain. This is essential for DMARC compliance.
• Streamlined Unsubscribing: Your marketing emails should include an easy, one-step unsubscribe method. This improves user experience and reduces the likelihood of your emails being marked as spam.
• Monitoring Spam Rates: Maintain a spam complaint rate below 0.30%. Monitoring tools like Google's Postmaster Tools can help track your spam complaint rates.
• Professional Email Domains: Use a professional domain for your email campaigns. Avoid using gmail.com or googlemail.com in your "From:" address to prevent your emails from being flagged as spam.
At Octo Studio, we tailor our strategies to provide your brand with turnkey solutions that let you focus on the important aspects of your business. As email marketing professionals and Klaviyo Partners we help brands stay relevant to their audience, growing sales and brand equity all while never losing sight of the regulatory framework and the latest industry updates. If you need help adjusting to the new Google and Yahoo sender requirements, don’t hesitate to get in touch.
Learn more about our approach and services here.
