LINLEY
Description
Octo Studio had the honor of collaborating with LINLEY to reimagine and replatform their digital presence, delivering a transformative website solution and integrating essential systems for enhanced operational efficiency. Octo continues to work with LINLEY managing their ecommerce and digital marketing.
Industry
Homewares
Website
http://www.davidlinley.com
SERVICES
Creative Comms Ecommerce Strategy Digital Marketing
Challenge
LINLEY approached Octo Studio with the objective of replatforming their website from Magento to Shopify Plus, seeking a more robust and scalable platform to support their growing business needs. Alongside the replatforming, LINLEY required a seamless integration of their email marketing system to Klaviyo and an update of their ERP and POS systems to leverage Shopify POS in their stores. Moreover, the project had to be executed within a tight schedule to minimize disruption to their operations and ensure a smooth transition to the new systems.
The collaboration between LINLEY and Octo Studio exemplified the successful replatforming of a prestigious brand's website, the seamless integration of critical systems, and the optimization of operational efficiency. By leveraging Shopify Plus, integrating Klaviyo, and updating the ERP and POS systems, Octo Studio empowered LINLEY to elevate their digital presence, enhance customer experiences, and streamline their operations. The ongoing partnership between LINLEY and Octo Studio signifies a commitment to continued success, driving growth, and achieving remarkable results in the ever-evolving digital landscape.
Solution.
Elevating the Digital Infrastructure and Operational Efficiency
Octo Studio, leveraging their expertise in e-commerce replatforming and system integrations, worked closely with LINLEY to address their challenges. The team meticulously planned and executed the following solutions:
1. Replatforming to Shopify Plus: Octo Studio seamlessly migrated LINLEY's website from Magento to Shopify Plus, leveraging the platform's scalability, stability, and rich e-commerce features. The new website provided an enhanced user experience, improved performance, and flexibility to support LINLEY's growth trajectory.
2. Integration of Klaviyo Email Marketing System: Octo Studio integrated Klaviyo, a leading email marketing platform, with Shopify Plus. This allowed LINLEY to leverage advanced automation and personalization capabilities for targeted and engaging email campaigns, enhancing their customer communication and retention efforts.
3. ERP and POS System Update: Octo Studio successfully updated LINLEY's ERP and POS systems, integrating them with Shopify POS. This synchronization streamlined inventory management, order processing, and customer data across online and offline channels, optimizing operational efficiency and providing a unified view of the business.
