Luisa Rosas
Description
Octo Studio worked with Luísa Rosas to help them elevate their brand perception across their digital channels. The fine jewellery brand had recently replatformed to Shopify and needed to build an efficient tech stack that would help them expand their B2C business whilst leveraging all the potential of their already established B2B division.
Industry
Jewellery
Website
http://www.luisarosas.com
SERVICES
Creative Content Ecommerce Digital Marketing Strategy
Challenge
After having established a successful B2B business through retailers worldwide, Luísa Rosas wanted to expand their D2C business and gather more first-party data about their clients, something the company hadn't been working towards in the past. The main goals were to grow their social media follower base, grow their email database and drive conversions across key European markets.
Octo Studio successfully addressed Luísa Rosas' objectives by strategically expanding their D2C business and prioritizing first-party data collection. With a focus on growth, we devised a compelling social media strategy that rapidly increased their follower base. Additionally, our expertly integrated Klaviyo email marketing system empowered them to grow their email database and engage customers with targeted campaigns. Implementing data-driven optimizations, we drove conversions across key European markets, enabling Luísa Rosas to achieve their expansion goals and thrive in the digital realm.
Solution
Elevating brand image and driving performance.
1. Marketing Strategy: Octo Studio designed a 1-year marketing strategy adapted to the businesses' needs, with measurable KPIs and including content creation, PPC & SEO, Email Marketing and social media plan.
2. Creative Content: Octo Studio managed Luísa Rosas' content creation for new campaigns and organic social media producing highly curated video and jewellery photography.
3. Instagram and Facebook Ads: Octo Studio leveraged the content created to launch new reach campaigns with the objective of acquiring more followers, apart from achieving the desired goal, these awareness campaigns also resulted in significant online sales, a great result overall.
4. Integration of Klaviyo Email Marketing System: Octo Studio integrated Klaviyo, a leading email marketing platform, with Shopify. This allowed Luísa Rosas to leverage advanced automation and personalization capabilities for targeted and engaging email campaigns, enhancing their customer communication and retention efforts.
5. Email Marketing Management: After a successful integration, Octo Studio continued to assist Luísa Rosas on their Email Marketing Management, creating highly tailored email campaigns as well as automated flows to incentivize sales.
